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Mike Reyes, aka Mr. Controversy, has considered himself a writer ever since he was a child. He wrote for various school publications from about 1995 until 2006, and currently runs both The Bookish Kind and Mr. Controversy, which is an offshoot of the regular column he wrote in High School. He's also authored several short stories such as "The Devil's Comedian", "The Devil v. George W. Bush", and most recently "Wait Until Tomorrow". He resides in New Jersey. Any inquiries for reprinting, writing services, or general contact, should be forwarded to: michaelreyes72@hotmail.com

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Wednesday, July 9, 2008

Fandango knows its audience

Three cheers for Fandango! They're pushing 3:00 and 6:00 Am showings of...well, I'll let the article do the talking.

With more than a week to go before the highly-anticipated release of "The Dark Knight," Fandango, the nation's leading moviegoer destination, reports that many of its pre-opening Thursday midnight shows on July 17 are already sold out in cities across the country, from New York to Boise, Idaho. Theaters continue to add 3:00 a.m. and 6:00 a.m. pre-opening showtimes to meet the ticketing demand.

"'The Dark Knight' may be responsible for a lot of bleary eyes at work next Friday morning," says Rick Butler, Chief Operating Officer for Fandango. "We're seeing a record number of late-night showtimes selling out in advance, while theaters are adding new performances every day."

More than 1,500 late-night showtimes of the movie have been scheduled for the film's pre-opening on Thursday night (Friday morning), July 17-18, at Fandango.com/TheDarkKnight. An online survey of more than 3,000 "The Dark Knight" fans on Fandango.com over the holiday weekend offered the following information on the late-night surge:

* 37% of respondents plan to see the film at least once during one of the late night performances on Thursday night. * 38% say that they intend to take off a few hours or the entire day from work on Friday as a result of seeing the movie the night before.
* 60% of these moviegoers are male.
* 71% are under the age of 35.
* 39% plan to see the film in IMAX(R).
* 92% expect that the Academy will recognize Heath Ledger's performance as The Joker with a posthumous Oscar(R) nomination next year.

For Fandango, "The Dark Knight" is poised to be the year's top advance ticket-seller in wide release, outpacing "Iron Man," "Indiana Jones 4" and "Sex and the City" at the same point in those films' sales cycles.

Do what must be done, people. Record breaking opening weekend, record breaking run, and let's put a smile on James Cameron's face with a new overall king of the box office. In the mean time, go see Hellboy II: The Golden Army.

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